Starting a new small business is scary, and in today’s day and age, heaving a good marketing strategy is the key to make successful brand. This gudie will tell you all about how to start your digital marketing.
Decide a name
Choosing a name can seem really tough but, if you do the correct branding, you can have whatever name you want.
Eg. Sony XM 1000 Mark 4
Logo design
This is where you would want to spend a little more time. Logo is the face of your business. A thing to note is that your logo should be recognizable.
Social media strategy
A key part of your brand identity is consistent and relevant social media postings, while maintaining your brand identity. You need to figure out your niche and develop your social media strategy accordingly.
Website Design
Consider your website as your online home. It is the thing that everyone looking for your business will land, google and other search engines list web pages from your website. Your website is the backbone of your digital marketing strategy. While a good website can be an asset, a poorly designed website can push people away from your site, what’s more you could also get banned from Google and other search engines.
Guest posting/ Blog posting
There are more than 1 billion blogs on the internet, so roughly speaking, there is at least 1 blog for every 7 people on this earth. What the internet needs is not more blogs, it actually needs good quality blogs. So instead of making a blog hitting multiple keywords, pick one trending keyword in your niche and write the most extensive and explanatory blog on that one topic.
Backlinks Creation
Internal : when you link your webpages within your website to improve readability of your content, it helps in engagement. People spend more time on your website and google then thinks that your content is worthy to rank higher.
External: more websites linking to webpages in your website improves the domain authority of your website. It gives google a data point telling it the relevance of the content on your website.
Email collection and Marketing
If you have a decent social media following and get a good amount of traffic on your website, and you are not collecting emails and marketing to them then you are losing on a lot of potential revenue. E-mail marketing gets you the most return-on-investment compared to any other marketing strategy.
Paid advertising
PayPerClick advertising like the one that doesn’t have a lot of social media websites, google, YouTube and almost everywhere on the internet is an important part of starting to earn revenue especially in the early days of setting up. Any good organic SEO strategy takes anywhere from 3 to 6 months to start generating results, so it is always a good idea to start doing paid advertising in the beginning days and adjust the marketing budget as te progresses.
Weekly and Monthly SEO Audits
If you are putting in a lot of effort without actually checking the data, if your strategy actually works or not, it will yield no results. To understand if your strategy works or not, you need to have these SEO Audits on a regular basis.
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