What is Email Marketing?
Simply put, email marketing is a form of remarketing campaign. It allows you to reach out to people who already have some interaction with your brand. Almost everyone on the Internet has an email address. That makes emails one of the cheapest and the most effective methods of marketing. Emails are the best way if you need to reach out to potential or existing clients with special offers, new products, and services, or to educate your audience.
At Excel Digital I develop email marketing campaigns for your business to reach your audience.
Email Marketing Campaigns from A-Z
With more than 269 billion emails sent every day, your email must get the audience’s attention. It is important to learn effective email marketing techniques to stay ahead of your competition.
Here is a small guide that I follow while building amazing email marketing campaigns.
Step 1: Build an Email List
Every successful email marketing campaign starts with an email list. Make sure that the email list you make only has the emails that you collected. Buying premade email lists with thousands of emails is a huge waste of money. You need to build trust with your audience. Having emails with qualified leads that are genuinely interested in your products or services will help you build that.
The best way to build an email list is by having a newsletter on your website. Keep in mind though that almost 80% of people visiting your website will not put in their email. Having an exit-intent popup can help in improving that number.
Step 2: Understand your Goals
While building your Email Marketing campaign, you need to understand the reason to run the campaign. Thinking about what you want to achieve, will help you make a successful marketing campaign. Typically, an email marketing campaign accomplishes one of the following.
- Introduction
Introducing new subscribers to your business and your mission. This helps in building a relationship.
- Improve Engagement
Promoting a new webinar or a new product, email marketing will get you there.
- Remarketing existing clients
Email marketing is an amazing method to reach out to existing clients and tell them about new products and services.
- Segmentation
Segment your subscribers so you can send more targeted email marketing campaigns.
Step 4: Plan emails and follow-ups
Once you have a goal in mind for your campaign, it is a good idea to jot down a rough plan. That plan would include things like;
- Email Frequency
- A rough idea of the content
- Call to action (if any)
*Important
Do not overwhelm your subscribers. This will put your email straight into the spam folder and yield negative results.
Step 5: 3 Parts of an Email
Every email has three distinct parts, and what you write makes or breaks your campaign.
- Subject Line
The subject line influences the number of people opening your email. Like the headline of a blog, it is important that the subject line is click-bait but not misleading.
- Copy of the Email
Next is a copy of the email. You would want to put a hook right at the start to incentivize people to read further. Add the name of your subscribers in the copy, personalized emails are more successful.
- Email Design
Yes, email design is important. A bad-looking email will stop people to read the email and unsubscribe.
Step 6: Analyze
Finally, you have gone through Step 1 to Step 5 and sent the email. Now is the time to look at the analytics. Data collection now will be the key to a good email campaign tomorrow. Test different designs, sent times, subject lines, and more.
Understanding this data and data like the open rate, the unsubscribe rate is all that will influence your future email marketing campaigns.
How to Optimize Your Emails for Maximum ROI?
So Email Marketing is the cheapest and the most effective marketing campaign. If done right, it gives great ROI (Return on investments. At Excel Digital, I will optimize your marketing effort with a combination of all the marketing techniques to get you the best results.
