Social media marketing is a smart way for businesses to reach their target audience and make their brand go viral. It has been around since the early days of the internet. Social Media has changed significantly not only from an advertising perspective but from a technological one as well.
Social Media Marketing for Beginners
If you are active on social media, you are losing out. Your social media is crucial in building a good brand reputation. Having a social media presence allows consumers to connect with your brand at a personal level.
When starting with social media marketing, diversity is key. You need to spend your marketing efforts on at least three to five different social channels. Every social media channel attracts a different audience. You should repurpose your content to fit with that platform’s audiences. For example, Instagram prefers stories, reels, and IGTV content. Linkedin prefers long-form articles and infographics.
5 Golden rules of Social Media Marketing
Metrics that matter
Social Media tends to tie you up in metrics that don’t matter. For example, if you own a local boutique shop, you will get more out of a small local following rather than having a lot of people follow you but could never visit your store. Instead of focusing on stats that do not matter, start focusing on those that do. The number of followers of the number of likes will not make you money, the number that is important is the demographic of those followers and likes. Depending on the type of business you have, you might just be focusing on local traffic, or maybe you sell men’s grooming products and are only focused on people accordingly.
Analyze your work
Having a constant eye on the statistics is very important in getting the best out of your social media game. You need to understand your audience and see what works, which posts get more engagement, and which post gets more views. Without measuring the analytics, you are just a man throwing spaghetti on the wall and seeing what sticks. To develop a strategy, you need to understand your audience and for that, you need to look at the analytics. You need to know and understand what kinds of posts do better and double down on them.
Stick to a brand image
Your social media is your modern-day business card. Having consistency in the style of your posts gives a sense of confidence to your followers, and you develop a brand identity. Anything that you put on the internet should have a unique brand character. Your social media posts should have consistency between them, your brand identity is why people will come back for more of your content. To develop a loyal following you need to make sure that anything you post should accommodate your unique brand style, your posts should be recognizable for people.
Customer Service
Social Media is increasingly becoming the platform where people are taking their complaints about your products or services. If you can capture those complaints and remedy them before they blow up, you will have a leg up from your competition.
Post Consistency
Every social media platform favors consistency. But in a small business, social media is treated as “whenever I have time”. To remedy that, you can schedule posts on a weekly or monthly basis. It will help you with consistency.
