Search Engine Friendly Content Writing
When marketing your services or products, the words you use are very important. Google and other search engines rank the validity and reliableness of the content. I research your services or products before jumping in to write content so that we can get your business ranked higher. The main reason for content marketing is to make your audience comfortable and show them reasons to choose your product. Good content builds the authority and reputation of your brand. I understand the need for good content marketing strategies for a boost in sales in your business.
To understand what is Content Marketing and how will it help you, read further.
How to Write Powerful Content for Search Engines?
Content writing is an art and a science. To write powerful content, I need to complete a few important steps before I put the pen to paper.
Step 1: Understand the Business
It is very important to understand the business and the niche I am writing the content. I also need to understand the problem that the business is trying to solve with its products or services.
Step 2: Understand the Audience
The audience that is going to read the content is the key to a good content strategy. I study the target audience to understand the tone and readability of the content. It is crucial to understand for an effective content marketing strategy.
Step 3: Understand the Type of Content
Before I start writing, I need to understand the motive of the content. That is to understand where will the content is being posted. For example, a blog will be different from a regular webpage that will be different from a Facebook post. All these have a different tone and serve different purposes in a marketing strategy.
After completing these three steps, I have all the information that I need to build an amazing content marketing strategy for you.
What are the Key Components of SEO Content Marketing Strategy?
Key components of SEO Content Marketing strategy are keyword research and competition research.
Keyword Research
Any content that I write to put on the Internet is targeting one specific keyword or a small group of keywords. This keeps the content easy to follow for the audience and boosts it up on the Search Engine Result Page (SERP). To decide the keywords to target for the content, it is important to do keyword research and find the “low hanging fruits”.
Competition Research
To get more clients and boost your sales using content marketing, I need to understand the competition. I need to understand what is working for your competition and improve on it. It is simply not possible to write good SEO – friendly content without doing competition analysis.
Headlines and Meta Descriptions Attract Audience !!!
Headlines and meta descriptions are the most overlooked but the most important parts of the content. These are the two things visible on any SERP or Search Engine Result Page. The headline and the meta description should urge the user to click on your website.
Headline
Google has a 600-pixel word limit for Headlines, anything greater than that gets truncated. I recommend keeping the headline under 60 characters to fit in Google results. I follow certain guidelines to make an effective
- Headlines describe the content accurately.
- Brief and Easy-to-read titles go a long way.
- Adding high-value keywords in the title in a way that makes sense when reading.
Meta Description
In my recommendation, a meta description should be between 150 and 160 characters to be most effective. Google and other search engines tend to truncate anything greater than that. Just like with headlines, there are some guidelines that I follow with meta descriptions.
- Accurately summarize the content on the page.
- Include keywords so as they make sense when reading.
- Adding call-to-action in the meta descriptions helps with increasing clicks.
Why choose Excel Digital for Content Marketing?
Content marketing is one of the most important parts of your marketing strategy. I make sure that your content is accessible to your audience. I take the time to understand your business and your particular niche and deliver high-performing content. Once you hire me, you will see the results in terms of an increase in inbound leads and eventually more sales.
