How to Build Your Brand Without Breaking the Bank
A brand is the one thing that sticks with clients. At Excel Digital, I provide a holistic approach to brand development. I work with your team in coordination to get your brand in front of the most number of eyeballs. I stand by the motto, “Opening the world for you”.
The Importance of Branding
Google favors brands over other businesses in its Search Engine Result Page (SERP). Branding is not just limited to the visual components of a business. But, it is a way for your consumers and clients to know what to expect from your business. Branding is largely the story you want to tell the world about your business.
Good branding can lead to masterpieces like the tech company Apple. Consistent messaging from your brand will instill confidence and build trust in people. Brand development is wide and covers many areas. These include advertising, customer service, social media, visuals, and more.
I make sure that your marketing plan is wholesome and complete. I focus on complete brand development ranging from website design to social media posts. I understand your story and broadcast it to the world for better reach. In today’s landscape, it is important for people to connect with you at a personal level for them to invest in your product. Managing the public perception of your business and promoting your brand is my priority. Good branding plans convert into good sales and good profits for your business.
The 3 Fundamental Elements of a Company’s Brand
As mentioned earlier, Branding is not just visuals. Branding includes a multitude of things. All these seven fundamental elements give your business an upper edge over your competition.
Choosing Your Logo
Although, not the only important element, your logo is still very important in the branding of your business. As statistics say, it takes only 10 seconds to form a first impression of a brand’s logo. This tells you that it is important to spend a fair amount of time and effort designing the logo. Every business is different and so the logo design for them would be different too. There are some guidelines that I follow when designing a logo.
- Balance: Keeping the weight of the graphics and colors equal on both sides makes your logo balanced.
- Size: Make sure that the logo looks good in various sizes and a variety of mediums.
- Avoid too many details: When it comes to logos, make them simple and clean with strong lines and letters.
Developing Your Style Guide
Your style guide is defined by the mission statement, buyer persona, color palette, and editorial style.
- Mission Statement: The mission statement of your business acts as a navigation tool for the style guide. A mission statement ensures that any piece of content that is produced, is working towards a goal. The mission statement will act as a guide on content like blogs, paid ads, graphics, taglines, and more.
- Buyer Persona: I talk in-depth about buyer persona and target demographics here. These are fictional portfolios of your ideal customer. The buyer persona will stipulate for whom the content gets produced. All the pieces of content need to be looked at from the eyes of your target audience.
- Color Palette: A color palette is the group of colors that the brand uses as a guide to all the visual content. This content includes the logo, website, social media posts, flyers, and others. Having consistency in the look and feel is an important part of branding.
- Editorial Style: Nowadays, an editorial style guide is the bread and butter of an authoritative brand. This component of your brand style guide can have strong implications for your PR team, as well as the people who write articles, scripts, blog posts, and website copy for your company.
What is Your Business Name?
- Trademark: It is important to own the name of your company legally.
- Own up to the name: Embrace the brand name. put it on every marketing material you produce. Make sure that your marketing is based on your brand name.
Conclusion and Summary
Branding is a core part of the digital marketing strategy for your small business in Canada. It is important to understand the nuances of the constantly changing marketing landscape. I make sure that your branding is on point and with the marketing trends. I keep a close eye on the latest in the marketing world and make sure that your brand is up to date. I do regular competition analysis to keep your brand always on top of the list.
