Introduction: What is SSL, Why Should You Care?
An SSL (Secure Sockets Layer) certificate is a security technology that is used to establish an encrypted link between a web server and a browser. This encrypted connection ensures that the data transferred between the server and the browser remains confidential. In other terms, SSL is a protocol used by the internet to protect the communication between the host server and the client.
The main reason you should care about SSL is that Google includes SSL as a ranking factor. With a growing number of cyber-attacks, SSL provides a solution that takes care of some basic user securities. The websites having an SSL certificate, are perceived as more secure and reliable. Having all the other marketing metrics the same, not having an SSL will rank your website lower than your competition. Today a lot of browsers like Google Chrome and Mozilla Firefox will display a “not secure” warning when you try to access a website without SSL.
5 Reasons to Get an SSL Certificate for Your Website
1. Affirms Your Identity
When you want to install an SSL certificate, you must go through a validation process set by an independent third party called a Certification Authority.
2. Protecting the Archive
SSL protects the data of your website stored on the webserver. The hosting of your web pages is secure. You need not worry about other people stealing or changing your content because of the digital signature.
3. Protecting the User
It makes sure that all credit card information sent to the server is encrypted so it cannot be accessed by others. It also offers protection against hackers who want to steal sensitive data from your website or inject malicious code into it.
4. Trust among visitors
An SSL certificate can help increase trust among visitors and potential customers. With increased trust comes increased customer satisfaction because they will feel like you are more trusted than other websites that don’t have a valid certificate.
5. Search Engine Ranking Factor
In 2014, Google made changes to its algorithm to give the upper hand to SSL-enabled websites. This has been evident in various studies conducted by SEO experts around the world. A study conducted by Backlinko.com shows a strong correlation between HTTPS and higher search engine rankings.
Why You Should Get an SSL Certificate Today?
SSL Certificate is used to secure not only your website but also your visitors’ or buyers’ data who are making payments online.
SSL certificates increase the trust of your user in your website. Also, it helps you in Google rank and technical SEO as Google already declared that HTTPS is an SEO ranking signal.
If you own a website, let me know in the comments if you have an SSL certificate and if not, why?
